by Riley Cran from Lost Type
In the summer of 2014, I started compiling samples of ‘upright script’ lettering. I had been doing a lot of research about the aesthetics of vintage signage and mid century advertising, and I found a ton of great uses of this style of lettering.
It seemed to be a part of our aesthetic landscape that had been slowly lost to time. This got me thinking about how I could create a modern re-interpretation of the style as a digital typeface.
I also wrote custom software which ‘multiplexed’ the various styles of Escafina so that they can be swapped effortlessly without re-flow, or varying word-length. Edit them below to see for yourself!
Pay-What-You-Want for a Personal Use License of Escafina.
Buy a Commercial Use License for only $55, and receive this lively risograph print at no extra charge!
My Parents, Marg and Dave. My girlfriend Heather Neale, she’s got my back. Thanks to Dan Gneiding (hand illustrations), Danelle Cheney (menu and badge design, beta testing) and Kenneth Ormandy (this website, beta testing, the push to finish this thing).
And to those who built the tools that make type design possible: Frederik Berlaen (Robofont), Tal Leming (Prepolator and Metrics Machine), Erik Van Blokland (Superpolator), PSY/OPS (Mastering), and Nina Stössinger (Word‑O‑Mat).